Unit 15 Assignment 1

Developing a small business in the creative media industry

Dragonfly:

What is the management structure of the company?

Dragonfly's staff is made up of a producer, account manager, script writer, coordinator, writer, creative, senior producer and a director. there may be some junior workers that they hire for apprenticeships or for part time. "Our core team is a heady mix of talent from all areas of media production; directing, writing, production, animation and broadcasting, but they’re united by a common belief in making videos that really stand out" this is taken from their website below team, 

Income:

they charge a certain amount to their clients depending on what kid of style they want e.g 3d animation, hand drawn, promotional video, commercial, event filming etc. 

This is an example i did 

how does the business illustrate the skills required to run a small media business?

"The way we work means we can produce more effective video content for a smaller piece of your marketing budget, and still keep the passion that makes it fun to come into work each day. Our core team is supported by a carefully selected network of freelancers, which means we can tailor our crew to our clients’ needs on an individual basis. This ensures we continue to pull in the best talent for each job, and allows us to keep our overheads low and our fees competitive". this is taken from their website and they are explaining hoe they are different to other companies, they are well organised and know exactly what they are doing to make sure they give best work for their clients.

how does the business obtain, maintain and deploy its resources?

They have roughly 8 workers who are based in london, they have already worked for big companies like the BBC, channel 4 and Hollywood films. They may have a small staff but for them that helps them to be more flexible for their work and clients, they charge their clients enough for them to be able to keep up with their resources. "Small means flexible, personal and effective. Our team is adaptable, personal and effective. You get our time, attention and passion in each and every project no matter how big or small. We embrace any challenge and we always aim to take your expectations and exceed them" this is taken from their webite, they know exactly what they are doing and are well organised with their work, they have a lot of resources to work with and they seem to be growing more and will eventually get more big clients which will help them get more resources.