Outline of the brief:
We have to create a CD/ROM for Gap-Travel about 'Things to do before you are 30'. This should include things like: things to see, places to visit, activities, etc.
Client objectives:
To promote and expand the company and also to persuade people to book holidays to get more money and more clients.
Target audience:
The target audience is for people aged 16-30 and it will also be for both genders. This will also be for people who are adventurous, which are outgoing and want to try new experiences. They the will have to have quite a bit of money which means they may have a good job or are very successful. 26% of the people that do the Gap-Travel live with their parents.
Content:
Places to go:
- Go to all 50 states in america
- jellyfish lake
- half dome
- hydra
- Washington monument
- Disney world
- the pyramids of Giza
- Go to carnival in Rio
- Bodo
- mount fitz roy
- Los-Vegas
- Great wall of China
- Eiffel tower
- Venice
- leaning tower of Pisa
Things to do/activities:
- Watch sunset
- scuba dive
- see Broadway show
- go NYC for new year
- see northern lights
- get tattoo or piercing
- go clubbing
- go to concert/festival
- dye your hair at-least once
- driving lessons
- have silly nickname
- stay up all night
- go on road trip
- do/experience something dangerous
- try new food
- play a prank on someone
- fall in love with someone
- swim with dolphins
Things to achieve:
- work at your dream job
- volunteer for good cause
- buy your first car/home
- run a marathon
- write a book
- learn new skill
- learn new language
- win a competition
- learn to Play instrument
- overcome a fear
Foods/drinks:
- cous cous
- paella
- sushi
- sashimi
- alligator
- bellini
- churros
- cognac
- Dandelion Wine
- Eggs Benedict
- frogs legs
- Gumbo
- kangaroo
- lobster
- octopus
- moonpie
- Pocky
- S'more
- snake wine
- fried spiders
- Witchetty grub
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